Choice Privileges was late at coming up with Covid-19 related status extension and fast track policy (and still hasn’t been able to get an email out or update its website).
As expected, elite tiers that were earned in 2019 will be valid through December 31, 2021 (an extra year). Some members will also get a status bump, and Choice has relaxed qualification requirements this year.
You can access Choice’s page for Covid-19 response here.
Here’s the update from Choice Privileges:
Flexible Points Redemption: Pausing the expiration of loyalty points until Dec. 31, 2020, for all members.
Reduced Elite Status Requirements:
Reducing the number of nights members are required to stay in 2020 to qualify for elite status in 2021. They can now achieve:
Gold status after staying 7 nights, as opposed to 10 nights.
Platinum status after staying 15 nights, as opposed to 20 nights.
Diamond status after staying 25 nights, as opposed to 40 nights.
Upgrades and Extensions for Gold and Platinum Members:
Upgrading the status of current Gold and Platinum elite members, effective June 1 – Dec. 31, 2020. Gold members will be upgraded to Platinum and Platinum members to Diamond.
Upgraded members who stay at least five nights by Dec. 31, 2020, can maintain this enhanced status through Dec. 31, 2021.
Upgraded members who stay less than five nights by Dec. 31, 2020, will revert to their original status, prior to the upgrade, and maintain it through Dec. 31, 2021.
Extensions and Bonus Points for Diamond Members:
Extending the status of current Diamond members through Dec. 31, 2021, and offering a 10% bonus – in addition to their existing 50% bonus – on points earned through Dec. 31, 2020.
Choice Hotels must have laid off their web team as you would expect them to get an email out and update the Covid-19 with these membership updates.
I like how they are giving Gold and Platinum members a status bump and offer to keep it by consuming just five nights through the end of the year.
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