The Diplomat Beach Resort in Hollywood, Florida, maybe in for another reflag. The hotel was known as Westin Diplomat (affiliated with Starwood) until Hilton’s Curio Collection took over in late 2014.
A LoyaltyLobby reader alerted us about a warning that is displayed on the hotel’s Hilton page when you attempt to make a booking.
You can access the Diplomat Beach Resort’s Hilton page here.
Here’s the warning on hotel’s Hilton page:
Effective on or after March 23, 2020, this hotel may cease to be a Curio Collection by Hilton hotel, in which case the hotel will no longer have any affiliation with the Hilton portfolio of brands or with the Hilton Honors Member Reward Program.
So, the hotel may or may not exit the Hilton system on or after March 23, 2020.
No elite benefits are extended, Hilton Honors members won’t earn points or stay and nights credits, if the hotel is reflagged. Paid reservations are honored unless the hotel is closed (unlikely), but this may not be the case with award reservations. They are sometimes accepted but not always.
The hotel is has been on sale reportedly for a billion USD ($1,000,000 per key), and something appears to take place next month based on this message on Hilton’s website.
It could be that the contract with Hilton expires if a sale of the property takes place. The new owner can then decide whether to affiliate the property with Hilton, get another hotelier to step in, or run it as an independent.
Generally, based on my observations, there usually are issues with hotels that get reflagged often.
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